Lisa Zollinger has more than 20 years of experience in the marketing and communication fields with 11 of those focusing on web marketing and search engine optimization (SEO). She received a bachelor’s degree in communication/journalism from Weber State University (Ogden, UT) and additional training in web design and graphics from Salt Lake Community College.
Lisa has received certifications in WordPress SEO, Advanced SEO, Local Search, Social Media & Reputation, and Mobile SEO & Design. She is proficient in various web authoring and design tools including HTML, CSS, Adobe Dreamweaver, Photoshop and Illustrator and WordPress.
Lisa began her career at a non-profit organization as managing editor of the company’s publications. She has extensive experience working in newspaper marketing as an editor and writer. She was also able to hone her writing and project management skills at a national scrapbook magazine. Shortly after, her career transitioned into web design and then eventually search engine marketing.
She joined Ivey Engineering in 2011 and is responsible for all SEO as well as social media marketing. She oversees all editorial needs for the company, including the content and creation of IEI’s quarterly newsletter, and manages the firm’s social media profiles and blog.